Higher Ground Yoga is a brand built on inclusivity. It embraces an art direction style that creates visual ambiguity around the human body, aiming to present a universal representation of gender and ability through their visual language.

Bold Brew’s art direction captures its identity as an energy-boosting lifestyle drink for young, active consumers. Dynamic visuals, vibrant colours, and relatable scenarios position it as an essential companion for fast-paced routines.

The Cocobella campaign emerged from a thorough exploration of the customer persona, defining ‘Bella’ as a naturally positive, health-conscious individual who makes intuitive rather than data-driven consumption choices. This strategic insight informed the art direction, design, and copywriting, resulting in a cohesive and highly targeted campaign.

The art direction for Impressed is a playful exploration of nostalgia, recapturing our favourite childhood beverages through energetic palettes and maximalist compositions.